Real Estate Software - Web Design
Redesigned real estate software used for searching for properties, analyzing market data, and marketing tools used for leads and advertising campaigns.
Role
UX Strategist
Process
Foundational Knowledge
Concepts
Interaction Design
Visual Design
Tools
Whiteboard
Paper & Pencil
Sketch
Omnigraffle
GOAL
The client wanted to update their software to a modern UI while adding powerful new search options and compelling property statistics. These changes would help their users make well informed decisions while searching for real estate investments.
FOUNDATIONAL KNOWLEDGE
This is the first step to creating a compelling UI. It is essential to understand what the product offers, it’s roadmap, business drivers, competition, and users. Services provided for this project included: Heuristic Analysis, Stakeholder Interviews, User Research
CONCEPTS
Based on a products needs and a defined set of experience priorities, concepts are developed around task flow, navigation, and screen layout. The concepts cover the primary use cases so that we can see how the system will behave at a macro level. Services provided for this project included: creating a Feature Mind Map and multiple rounds of Concept Wireframes
DESIGN OBJECTIVES
Design a modern web
(and client wrapper) interfaceOrganize the features in a way that makes sense
Explore the possibility of a workflow
Make searching and filtering for properties simple yet powerful
Make tools easy to access, when needed
Create a personalized experience
CONCEPT WIREFRAMES
Concept B
Concept C
INTERACTION DESIGN
This stage is where the concepts become reality. While adhering to technical restraints, ISO and industry-specific guidelines an experience is crafted which is both usable and complaint. All features and functionality will be documented in detailed wireframes that help ease the transition from product definition to development. Services provided for this project included: Detailed Design Wireframes
DETAILED DESIGN WIREFRAME SAMPLES
VISUAL DESIGN
During the visual design phase, artwork and graphics are applied to the interaction design. Clarity and meaning are brought to the user experience by carefully crafting visual themes, color schemes, typography, and icons. Services provided for this project included creating: Screen Renderings, Graphical Interface Elements, Icon Designs, and Style Guides.
